WHY INSTAGRAM ADS?
While organic social media strategies might seem cost-effective at first, they’re time consuming, rely on a lot of trial and error, and can only get you so far when you’re up against ever-changing social media algorithms.
This is why it’s so important to focus on a social media strategy that incorporates both organic and paid tactics.
Instagram is essentially a visual platform meaning text ads are not why people come to use this service. So you either must produce compelling photo posts or video posts, or a combination of the two in story or carousel post formats.
You Get Great Results with Instagram Marketing
If your objective is to grow your brand, drive people to your website, generate leads or get sales, Instagram has become one of the most powerful advertising platforms on the net which can help you achieve all your goals.
Being part of Facebook means Imarketingsocial can use very advanced tools and resources to help grow your business.
We can help you:
Creating a powerful Instagram marketing strategy
Working with you we will create a robust Instagram marketing strategy that will meet your objectives.
Grow a highly engaged and loyal following
We will help you grow your followers on Instagram ensuring you have the right content to keep them engaged.
Create beautiful content that stands out
We create awesome content that gets your product or service the attention it deserves.
How much do Instagram ads cost?
Instagram advertising costs between $0.20 to $6.70, but this will depend on the bidding model. For CPC or cost-per-click, advertisers pay $0.20 to $2 per click on average. For CPM, or cost-per-impressions, the costs can average around $6.70 per 1000 impressions on average.
“Instagram is at least twice as cost-effective as running ads on Facebook”
Why Your Business Needs To Advertise on Instagram
1 Billion Users
In the last 18 months Instagram has had unbelievable growth and is showing now signs of slowing down.
Advertising Inventory
You have many options from Video Ads, Photo Ads, Carousel Ads and Stories Ads, with more opportunities for place ads.
Build a Following
Research has found 80% of users follow businesses they relate to on Instagram.
Tap into Stories
Over 300 million people use Instagram stories every day.
Advanced Targeting
We use the powerful features on Facebook’s back end tools to reach your audience on Instagram.
Other Benefits To Advertise on Instagram
1. ENHANCED TARGETING
One of the benefits of using paid ads on Instagram is that it allows you to target your audience more accurately.
Using targeting methods, you can target your customers by location, interests, demographics, behaviours and so much more. Meaning your advertisement will appear on the feeds of your exact target audience, increasing the chance of a sale.
It’s a great tool where you can monitor the results.
2. BOOSTING YOUR BRAND AWARENESS
Another reason to start using Instagram paid ads is to boost your brand awareness among a wider audience. With so many active users on Instagram, more people will become aware of your brand, product or service.
When users recognize your brand more, it builds credibility helping you gain trust from your target audience. It is estimated that 80% of Instagram users follow at least one Instagram brand account, and these users more likely to shop with you.
When Instagram posts are eye-catching and engaging, users are more likely to follow you and stick around.
3. INCREASING CUSTOMER SATISFACTION
people use social media for a variety of reasons, one being to show their feelings about a brand or ask a question to the business selling that product or service. Using your Instagram account you can connect to your audience as well as advertising your products or service at the same time.
It also allows you to respond to window shoppers and customers comments providing a personal touch to your brand. Nobody likes to be ignored when asking a question online.
Providing real feedback will make your customers feel valued helping to boost your brand credibility.
4. YOUR BUDGET
One of the best aspects of Instagram advertising is that you can use it no matter what your budget is. You don’t need thousands of dollars/pounds to have an effective campaign, you can pay less and still reach a wider audience.
Instagram uses a pay-per-click PPC model meaning you will only have to pay if the user clicks on your post/goes to your website/makes a purchase. If they don’t, you won’t pay anything!
It goes without saying that your expectations must adjust, if you’re spending a lower amount. But still is a very effective way to advertise your products and services.
5. USE IT FOR OTHER ASPECTS OF MARKETING
Instagram advertising provides you with a lot of information including how well your campaign is performing. This and other information is valuable not only on Instagram but across the board.
These data can influence other aspects of your marketing campaigns on other platforms. This valuable information You can help make other areas more successful both online and offline using what we learn on Instagram.
Helping grow your brand profile on other social media platforms. This cross-promotion will help you reach a wider audience.
WHY CHOOSE US
Campaign Testing
Imarketingsocial will test ad creatives, target audiences and objectives. This process is done throughout the progression of your ad account. A certain amount of budget is allocated for testing so new opportunities can be found, to improve results and stay ahead of your competitors.
Optimisation
Essentially this is increasing the performance of your Instagram adverts. This could involve increasing the budget, changing the creative, targeting tweaks etc. When considering optimization this really entails a couple of things – your objective, current performance of the campaign, what tweaks are needed to achieve your business KPI’s.
Scaling Campaigns
To be successful and scale on Instagram, data is paramount. So what is your CPA (cost per acquisition)? What volume is required? Which countries do you want to sell to? What budget do you have available? Using this data including the data from the ads we can put together a solution to scale.
Instagram Creative Ad Types
Imarketingsocial cover every type of Intagram ad type available, so below we will show you what we cover and what we do to meet your target goals.
Photo Ads
The optimisation process here is to improve performance of the ad account. We have a tested methodology in gaining the maximum amount of return from your budget.
This could involve split testing the creative, increasing the budget, remove certain age brackets, tweak the target audience and many other options. Imarketingsocial will monitor your account daily making sure objectives are met.
Video Ads
Instagram reported a 80% increase in time spent by users watching videos on their platform, which is humongous. Your business needs to tap into this with Imarketingsocial’s help. Videos are a very powerful tool to drive awareness and building your brand.
If you don’t have videos we have an ad-on option during the purchase at the bottom of the page.
Carousel Ads
A cultural shift has happened when people are viewing posts through their mobile phones with a swipe of a thumb. Carousel ads play an important part has it allows users on Instagram experiencing different images and videos from your business with a swipe. So tell a story and showcase your products or service Instagram Carousel ads.
Stories Ads
Instagram reported a ⅓ of stories viewed came from businesses. This ad type is increasing in popularity and is driving remarkable results at very cost effective rates. In this kind of ad you can choose to use images or videos as your ad creative, giving a wealth of options to attain the users attention. Imarketingsocial can help you deploy your Instagram Story campaigns.
