SEO SERVICES EXPLAINED
SEO services today are generally called Onpage SEO, it is not completely about Robots.txt, sitemaps and Meta content anymore. Google introduced 12 advanced technical recommendations for Onpage SEO optimization in 2016 alone.
So without boring or confusing people further with acronyms and technical words in digital marketing we will try and simplify what we cover in SEO and what it means, which ultimately rises your website to high ranking positions on the worlds biggest search engines.
WHAT WE DO AND HOW IT WORKS
Imarketingsocial will deliver effective Onpage SEO optimization from our SEO experts by using the following procedures.
We will always start the SEO process from the root, which is the webmaster tool, The following Onpage elements, keywords etc, are analyzed and optimized from the search console.
Canonical URL optimization
Canonical URL’s are duplicating URL’s pointing to the same content. This will confuse the search engine crawlers and therefore considered duplicate content which is very bad for the website health. Our onsite SEO team will identify canonical URL’s and implement the right code.
301 & 404 redirects
ONPAGE SEO OPTIMIZATION AT SITE LEVEL
Website level SEO optimization deals with loading time for desktop and mobile, responsiveness, mobile usability etc. This element of SEO is very important for onpage SEO as Google recently announced that the site should load within two seconds. Site speed and usability is considered as an important ranking factor.
Mobile Responsive Analysis
Mobile Usability Analysis
ONPAGE SEO OPTIMIZATION AT PAGE LEVEL
Page level SEO is the most important element because it paves the way for crawlers to find, crawl, index and show your web pages on SERPs. Each and every element of a page will be optimized with the latest standards. Page level optimization involves Meta content from beginning to the end for content on the page.
Keyword Research & Mapping
We will carry out thorough keyword research with help of Google Keyword tool and others. Identify the right keywords based on Industry, location and competition. Our onpage SEO team will find the right keywords to the respective page.
Meta Content Creation and Optimization
Integrate Schema (Rich Text) for page elements such as ratings, reviews, Industry, Person, Profession etc. Schema integration is a very important part of onpage SEO optimization because it is a universal code for all search engines to identify the web page element.
Header Tag Creation and Optimization
Script Blocking (Fetch as Google)
Outbound Link Optimization
ONPAGE OPTIMIZATION FOR FACEBOOK & TWITTER CARDS (OGP)
Facebook & Twitter Platforms use OGP (open Graph Protocol) tags to build the text, image, and title of shared content. OGP tags control the posts which appear on Facebook and Twitter.
ONPAGE OPTIMIZATION FOR WORDPRESS CMS
Install Yoast SEO and perform the following
- Post Meta titles and meta description and Keyword
- Add Open Graph meta data / Facebook / Twitter / Pinterest / Google My Business
- Meta Robots configuration
- Install Breadcrumbs
- Generate and submit XML sitemap
- Update robots.txt and .htaccess
- Google Webmaster Tools, Yahoo Site Explorer, and Bing Webmaster Tools