SEO SERVICES EXPLAINED
SEO services today are generally called Onpage SEO, it is not completely about Robots.txt, sitemaps and Meta content anymore. Google introduced 12 advanced technical recommendations for Onpage SEO optimization in 2016 alone.
So without boring or confusing people further with acronyms and technical words in digital marketing we will try and simplify what we cover in SEO and what it means, which ultimately rises your website to high ranking positions on the worlds biggest search engines.
WHAT WE DO AND HOW IT WORKS
Imarketingsocial will deliver effective Onpage SEO optimization from our SEO experts by using the following procedures.
We will always start the SEO process from the root, which is the webmaster tool, The following Onpage elements, keywords etc, are analyzed and optimized from the search console.
ONPAGE SEO OPTIMIZATION AT DOMAIN LEVEL
Canonical URL optimization
Canonical URL’s are duplicating URL’s pointing to the same content. This will confuse the search engine crawlers and therefore considered duplicate content which is very bad for the website health. Our onsite SEO team will identify canonical URL’s and implement the right code.
Targeted Locations
Create and set International targeting or Country level Targeting based on the nature of your website.
Robots.txt Creation/optimization
Optimize robots.txt file for precision crawling. If we don’t find any Robots we will create robots.txt file and update it.
XML Sitemaps
We will generate, recreate or optimize XML sitemaps of your website with priority, frequency and submit them for crawling, and ensure that the sitemaps are crawled without any errors.
301 & 404 redirects
Create 404 error pages (page not found) and redirect 301(permanent redirect) respectively.
Site Structure
Analyze and optimize URLs (https://www.anywhereabc.com/cat25/prod1145 to https://www.anywhereabc.com/pediatric-dentistry) and Navigation (bread crumbs) for latest SEO standards.
Orphan Pages
Identify and remove standalone/orphan pages.
Duplicate Pages
Identify and remove duplicate pages.
Google Penalties
Check for Algorithmic & Manual penalties.
ONPAGE SEO OPTIMIZATION AT SITE LEVEL
Website level SEO optimization deals with loading time for desktop and mobile, responsiveness, mobile usability etc. This element of SEO is very important for onpage SEO as Google recently announced that the site should load within two seconds. Site speed and usability is considered as an important ranking factor.
Speed Optimization
Loading time of your site on mobile and desktop will be checked. Then optimize the site elements to achieve a decent loading time.
Mobile Responsive Analysis
Check for mobile responsiveness and device compatibility and report.
Mobile Usability Analysis
We will analyze your sites mobile usability and recommend changes for a higher mobile usability index score.
ONPAGE SEO OPTIMIZATION AT PAGE LEVEL
Page level SEO is the most important element because it paves the way for crawlers to find, crawl, index and show your web pages on SERPs. Each and every element of a page will be optimized with the latest standards. Page level optimization involves Meta content from beginning to the end for content on the page.
Keyword Research & Mapping
We will carry out thorough keyword research with help of Google Keyword tool and others. Identify the right keywords based on Industry, location and competition. Our onpage SEO team will find the right keywords to the respective page.
Meta Content Creation and Optimization
Create, optimize Meta content (Title/Description) with targeted keywords.
Keyword Density
Optimize content for the optimum keyword density.
Schema Integration
Integrate Schema (Rich Text) for page elements such as ratings, reviews, Industry, Person, Profession etc. Schema integration is a very important part of onpage SEO optimization because it is a universal code for all search engines to identify the web page element.
Header Tag Creation and Optimization
Create and Optimize your H1-H2 tags by including targeted keywords.
Content optimization
We will delete duplicate content, thin content and optimize content with rich keywords.
Image optimization
Optimize images with appropriate alt tags.
Multimedia optimization
optimize multimedia (video, presentation etc.) with the right tags and keywords.
Script Blocking (Fetch as Google)
Using Google ‘Fetch’ feature option from which our Onpage experts will identify any scripts which block the crawlers and fix it.
Outbound Link Optimization
Optimize outbound link with respective no-follow tags.
ONPAGE OPTIMIZATION FOR FACEBOOK & TWITTER CARDS (OGP)
Facebook & Twitter Platforms use OGP (open Graph Protocol) tags to build the text, image, and title of shared content. OGP tags control the posts which appear on Facebook and Twitter.
ONPAGE OPTIMIZATION FOR WORDPRESS CMS
Install Yoast SEO and perform the following
- Post Meta titles and meta description and Keyword
- Add Open Graph meta data / Facebook / Twitter / Pinterest / Google My Business
- Meta Robots configuration
- Install Breadcrumbs
- Generate and submit XML sitemap
- Update robots.txt and .htaccess
- Google Webmaster Tools, Yahoo Site Explorer, and Bing Webmaster Tools
IMPLEMENTING TAG MANAGER/ ANALYTICS FOR TRACKING
Search Console
Integrate search console for your website to track domain data
Google Tag Manager / Analytics
Create Goals & funnels to track visitors, conversions & transactions
